BASKETBALL INNOVATION
2025
Restoring NYC’s Place
The Program NYC is a premier youth basketball facility and development hub launched in 2025. Located in Greenpoint, Brooklyn, this initiative provides top-tier training, education, recovery, and community programming all aimed at nurturing NYC’s next basketball legends.
Youth Training
Performance Facility
Services
UX Strategy, Brand Identity, Membership UX, Content Design
Category
Sports / Youth Programs
Client
Griffin Taylor
A Full Circle Development Ecosystem
12,500 sq ft basketball facility in Brooklyn with regulation courts and advanced performance areas
Weight room, turf sprint zone, and full-body performance training infrastructure
Cold plunge, sauna, and Normatec recovery suites
Film room to review plays, analyze strategy, and improve basketball IQ
Programs That Build Skill and Character
Year round basketball curriculum with clinics, team events, and elite coaching. Partnerships with grassroots leaders and WNBA/NBA legends to mentor youth. Girls-specific events like the Sue Bird clinic promote inclusivity and empowerment. The Program Classic basketball tournament fosters community spirit and competition. Every initiative aims to help NYC youth thrive both on and off the court.
Investing in NYC's Basketball Future
Mission to reclaim NYC’s title as “the Mecca of Basketball” by investing in its youth
Scholarship memberships and reduced rates ensure access regardless of income
Holistic training—mental, physical, social—prepares athletes for long-term success
Partnerships with schools, AAU clubs, and coaches to build a grassroots pipeline
Focus on discipline, education, and purpose-driven play
Community Centered, Legacy Focused
Backed by The Program Foundation a nonprofit with a vision for long-term community uplift
Builds future leaders, not just players
Encourages mentorship between generations of NYC athletes
Reinforces civic pride through local engagement and events
